Ad Spending
Television Advertising Spending, 2016-2021 [CHART]
eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.
Read MoreUS Video Ad Spending, 2017-2021 [CHART]
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Read MoreUS Political Ad Spending Allocations, 2012 vs 2016 [CHART]
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Read MoreUS Podcast Advertising Spending, 2014-2020 [CHART]
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreUS Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Read MoreUS Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Read MoreUS Online Political Ad Spending, 2008-2020 [CHART]
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Read MoreTop 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]
The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.
Read MoreUS Search Ad Spending By Device, 2014-2017 [CHART]
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
Read More