Ad Spending
Global Mobile Ad Spending, 2010-2016 [CHART]
Mobile ad spending around the world more than doubled last year, eMarketer estimates.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
Read MoreGlobal Ad Spending Growth By Sector, H1 2012 [CHART]
The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.
Read MoreUS Local Mobile Ad Spending, 2011-2016 [CHART]
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
Read MoreAd Agency Outlook, Q3 2012 [TABLE]
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Read MoreMobile Ad Spending Growth By Vertical, Q2 2012 [CHART]
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Read MoreShare Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
Read MoreAmerican Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]
In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.
Read MoreUS Outdoor Advertising Growth, Q2 2011-Q2 2012 [CHART]
US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion.
Read MoreCMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
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