Ad Spending
US Automotive Online Ad Spending, 2011-2017 [TABLE]
The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017.
Read MoreMobile Ad Spending Growth By Format, 2011-2017 [TABLE]
Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.
Read MoreUS Digital Ad Spending By Channel, 2011-2017 [CHART]
Desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion.
Read MoreUS Online Ad Spending Growth By Industry, 2011-2017 [TABLE]
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [CHART]
Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are integrated into the content experience.
Read MoreUS Mobile Marketing Spending By Type, 2010-2015 [TABLE]
This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.
Read MoreUS Online Video Ad Spending, 2011-2017 [CHART]
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
Read MoreUS Mobile Video Ad Spending, 2012-2017 [CHART]
The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [TABLE]
This year native spending will account for nearly 40% of total social media ad spending.
Read MoreUS Local vs National Social Media Ad Spending, 2012-2017 [TABLE]
BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.
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