Ad Spending
UK Advertising Media Investment & ROI, October 2013 [CHART]
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
Read MoreChanges In Online Ad Spending By Channel, Spring 2013 [CHART]
Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.
Read MoreChange In Ad Spending By Media, Spring 2013 [CHART]
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
Read MoreTop Methods For Minimizing Media Spend Waste, April 2013 [CHART]
According to 37.2% of US marketers and agencies surveyed by Netmining in April 2013, using attribution helped them minimize media spend waste.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreUS Health Care & Pharma Online Ad Spending, 2011-2017 [CHART]
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
Read MoreB2B & B2C Social Media Marketing Spending, August 2010 – August 2013 [TABLE]
In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.
Read MoreChanges In B2B & B2C Marketing Budgets, August 2009 – August 2013 [CHART]
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.
Read MoreChanges In B2B & B2C Ad Spending, 2012 & 2013 [TABLE]
Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read MoreChange In Ad Spending With African American Media, 2011-2012 [CHART]
The Black or African-American population numbered 44.5 million as of July 2012.
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