Ad Spending
Comparative Estimates Of US Digital Sponsorship Ad Spending, 2012-2017 [TABLE]
Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.
Read MoreUS Digital Sponsorship Ad Spending, 2012-2017 [CHART]
eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.
Read MoreAd Spending For Computing Products & Consumer Electronics Industries By Objective, 2013 [CHART]
Marketers in the computing products and consumer electronics industry will invest 57% of their paid digital dollars in direct-response formats this year.
Read MoreAd Spending For Consumer Electronics & Computing Industries, 2011-2017 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry hit $2.83 billion in 2012, and that figure will rise to $4.66 billion by 2017.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreDisplay Ad Spending Share By Type, 2011-2017 [CHART]
RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.
Read MoreReal-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]
RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.
Read MoreProgrammatic Display Ad Spending, 2011-2017 [TABLE]
MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.
Read MoreGlobal Ad Spend Growth By Medium, H1 2013 [CHART]
Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
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