Ad Spending
Media Spend Channel Efficiency Comparison, Q3 2013 [CHART]
During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreUS Display Ad Spending Share By Type, 2011-2017 [CHART]
RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.
Read MoreUS Programmatic Display Ad Spending, 2011-2017 [CHART]
MAGNA GLOBAL estimates US programmatic display ad spending will reach $7.5 billion this year.
Read MoreLocal vs National Mobile Ad Spending Forecast, 2012-2017 [CHART]
Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017.
Read MoreLocal Media Ad Spending Forecast, 2012-2017 [CHART]
The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years.
Read MoreUS Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]
MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.
Read MoreUS Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]
eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.
Read MoreMultiscreen Campaign Budgets, 2013 & 2016 [TABLE]
Marketers expected the share of their budgets allocated to multiscreen campaigns to increase to 50% by 2016, from 20% this year.
Read MoreUS Telecom Industry Online Ad Spending By Objective, 2013 [CHART]
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
Read MoreUS Telecom Industry Online Ad Spending, 2011-2017 [TABLE]
US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.
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