Ad Spending
Change In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
Read MoreUS Ad Spending Trends By Advertiser Size, 2013 [CHART]
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion.
Read MoreGlobal Mobile Online Ad Spending, 2012-2018 [CHART]
Last year, global mobile ad spending increased 105.0% to total $17.96 billion.
Read MoreUS Online Ad Spending Growth By Channel, 2012-2018 [TABLE]
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.
Read MoreUS Media Ad Spending Share By Media, 2012-2018 [CHART]
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.
Read MoreFast-Growth North American SMB Channel Spending, November 2013 [CHART]
Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.
Read MoreUS Video Ad Spending, 2012-2018 [CHART]
Digital video ad spending also grew quickly last year, up 44.5% to $4.18 billion.
Read MoreUS RTB Online Display Ad Spending, 2012-2018 [CHART]
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.
Read MoreFacebook Ad Spending vs User Share In North America & Asia-Pacific, February 2014 [CHART]
According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,
Read MoreCMOs’ Projected Changes In Online Marketing & Traditional Ad Spending, August 2011-February 2014 [CHART]
Forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off.
Read More