Ad Spending
US Consumer Electronics Online Ad Spending By Device, 2014 [CHART]
eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.
Read MoreUS Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]
The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.
Read MoreUS Consumer Electronics Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018.
Read MoreUS Health Care & Pharmaceuticals Online Ad Spending By Device, 2014 [CHART]
Health and pharma companies will spend just $373 million, or 26.5% of total digital ad spending.
Read MoreUS Health Care & Pharmaceuticals Online Ad Spending By Objective, 2014 [CHART]
Though search as a direct-response tactic is used for direct-to-consumer and healthcare provider marketing, a significant amount is also spent to raise awareness about conditions, products and services.
Read MoreUS Health Care & Pharma Online Ad Spending, 2012-2018 [CHART]
The US health care and pharmaceutical industry will spend $1.41 billion on paid digital media in 2014.
Read MoreUS Automotive Online Ad Spending By Device, 2014 [CHART]
More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year.
Read MoreUS Automotive Online Ad Spending, 2012-2018 [CHART]
Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.
Read MoreUS Retail Online Ad Spending By Device, 2014 [CHART]
Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media.
Read MoreUS Retail Online Ad Spending, 2012-2018 [CHART]
The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.
Read More