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Online Behavior

Millennials' Frequency Of Podcast Listening [CHART]

Chart: Millennials Frequency of Podcast Listening

Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.

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Frequency Of Millennials' Snapchat Use [TABLE]

Table: Frequency Of Millennials' Snapchat Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Frequency Of Millennials' Instagram Use [TABLE]

Table: Frequency Of Millennials' Instagram Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Importance Of Select Digital Transformation Projects [TABLE]

Table: Importance Of Select Digital Transformation Projects

Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.

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US Mothers' Social Media Use [PODCAST]

Chart: US Mothers' Social Media Penetration - 2017-2021

While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.

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US Connected TV Users By Brand [CHART]

Chart: Connected TV Users By Brand

The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.

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Millennials Spy On Significant Others' Messages [CHART]

Chart: People Who Have Read Significant Others' Messages

A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.

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Where Online Shoppers Begin Their Product Searches [CHART]

Chart: Where Online Shoppers Product Searches Begin

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.

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US News Consumption Sources, 2012-2017 [CHART]

Infographic: US News Consumptions Sources - 2012-2017

This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.

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Top Morning Sources Of News On Mobile [CHART]

Chart: Morning Sources Of News On Mobile

Many people look to social media for their news consumption. This chart shows where.

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