Posts by derickson
B2B Audience Targeting Challenges [CHART]
B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their message and content in front of their target audience.
Read MoreWeb Survey Response Rates [CHART]
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.
Read MoreTop US Metro Areas By Public Transit Use [CHART]
About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday. But in some metro areas commuting rates are far higher.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreAmericans' Internet Access By Type, 2012 vs 2017
Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is changing.
Read MoreInstagram User Penetration, 2016-2021 [CHART]
One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
Read MoreVoice Activated Digital Assistant Users By Generation [CHART]
And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.
Read MoreConsumer Openness To Smart Speaker Audio Ads [CHART]
Three in 10 said they would entertain ads via voice assistants if they were simply asked if they wanted to hear one before it played. In addition, 28% were open to ads if they got to choose the brands doing the advertising.
Read MoreUS Smartwatch Users, 2016-2021 [CHART]
In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.
Read MoreWearables User Penetration, 2016-2020 [CHART]
According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018.
Read More