Posts by derickson
Digital Marketing Reassessment [INFOGRAPHIC]
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Read MoreTop Social Video Platforms [VIDEO]
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Read MorePreferred Platforms By Social Influencers [CHART]
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Read MoreEffectiveness Of Video Marketing Platforms [CHART]
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Read MoreInstagram Sponsored Ad Posts, 2016-2017 [CHART]
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Read MoreConsumer Expectations Over Brands Taking Political Stands By Issue [CHART]
Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
Read MoreHow LinkedIn Uses LinkedIn for Marketing [VIDEO]
This webinar by LinkedIn Marketing Solutions shares insider tips for effective LinkedIn campaigns.
Read More9 LinkedIn Advertising Tips [INFOGRAPHIC]
This infographic from LinkedIn lists nine tips for advertising on the social network, based on the social network’s 2018 advertising guide.
Read MoreStreaming Video By Age Group, 2015-2017 [CHART]
Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
Read MoreWhat Smart Speaker Owners Would Like From Brands [CHART]
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.
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