Posts by derickson
Email A/B Testing Accuracy By Goal [CHART]
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
Read MoreVideo Game Console Ownership By Age [CHART]
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
Read MoreConsumer Benefits Of Chatbots [CHART]
Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.
Read MorePaid Search Clicks From Smartphones, 2014-2017 [CHART]
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Read MoreTop SEO Priorities [CHART]
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
Read MoreVideo Game Industry [INFOGRAPHIC]
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Read More10 Principles Of Customer Strategy [INFOGRAPHIC]
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Read MorePriorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreSponsored Content Labeling By Social Influencers [CHART]
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.
Read MoreUser Responses To Content Problems [CHART]
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
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