Posts by derickson
Google Spending Another $200 To Market Original YouTube Channels
Google says it will put in another $200 million to market its original YouTube channels.
Read MoreEmail Marketing Unique Open Rates By Region [TABLE]
Average email open rates continued their downward path during 2011 and Q1 2012, though click-through rates increased slightly during the same period.
Read MoreCMOs' Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Read MoreCMO Confidence In Social Marketing [CHART]
Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
Read MoreFacebook Ad CTR By Type/Placement [CHART]
Click Through Rates on mobile ad campaigns were 15 times higher than on non-mobile campaigns.
Read MoreFacebook Brand Post Engagement Rates, Q2 2011-Q2 2012 [CHART]
Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.
Read MoreMexican Social Network Users & Penetration, 2010-2014 [TABLE]
eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
Read MoreLatin American Internet User Penetration By Country, 2011-2016 [CHART]
Mexico’s social media audience is one that is open to hearing brand messages.
Read MoreThe Unfulfilled Promise Of Online Video
Despite statistics that show increasing adoption of online video by both consumers and corporations, the promise of the medium remains largely unfulfilled.
Read MoreOnline vs. In-Person Sociability By Demographic Segment [CHART]
8 in 10 Americans believe that they are more outgoing in-person rather than online.
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