Posts by derickson
Product Research Or Customer Service Online Destinations [CHART]
Consumers’ top choices were to visit the company website to make a purchase decision (89.3%) and visit a company site for self-serve support (68.8%).
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreResponse To Brand Offers Through Social Media [CHART]
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Read MoreTop Ten Subject Line Keywords By Open Rate, 2011 Holidays [TABLE]
More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.
Read MoreTop Back-To-School Shopping Considerations, 2011 & 2012 [CHART]
79% of back-to-school shoppers will look at an item’s value when deciding whether or not to purchase it.
Read MoreUS Paid Search Metrics By Device, Q2 2012 [CHART]
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
Read MorePopular B2B Marketing Tactics [CHART]
94% of B2B marketers say their website is their top marketing tactic.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Read MorePersonal Branding & Google Search Results [INFOGRAPHIC]
Each day, one billion names are Googled.
Read MoreTop Benefits Of Facebook Marketing According To US Wineries [CHART]
89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.
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