derickson, Author at e-Strategy

Types Of Ads Seen By Internet TV Viewers [CHART]

57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.

Time Spent Watching Online Videos Worldwide By Length & Device [CHART]

Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.

How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]

30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.

What US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]

Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.

US College Student Smart Phone Users [CHART]

By the time the class of 2016 graduates, close to 90% of college students in the US will own a smart phone.

Top Reasons South Korean Companies Use Social Networks [CHART]

The most important objective in using social media was to improve customer communications and relationships (67.5%).

Social Media Sites Used By South Korean Companies [CHART]

Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.

Effective B2B & B2C Social Media Marketing Channels For Small Businesses [CHART]

Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).

Effective B2C vs. B2B Marketing Tactics For SMBs [CHART]

Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.

Metrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]

For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.