Posts by derickson
US TV Ad Spending Growth vs Overall Average, Q1 2011-Q2 2012 [CHART]
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
Read MoreAdvertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
Read MoreTop 10 Syndicated Ad Networks By Reach [CHART]
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).
Read MoreSocial CRM Adoption, September 2012 [CHART]
Adoption of social customer relationship management (CRM) systems is low among marketers, although a significant proportion are planning to use a system by the end of this year.
Read MoreFacebook Posting Rules [INFOGRAPHIC]
This infographic from SnapRetail lays down some Facebook posting rules for retailers.
Read MoreTypes Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]
The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]
Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.
Read MoreValue Of North American SEM Industry, 2004-2013 [CHART]
The North American search engine marketing (SEM) industry will reach a value of nearly $23B by the end of 2012, an increase of almost 19% from $19.3B in 2011.
Read MoreBanner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
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