Posts by derickson
Aligning Marketing & Sales Content [INFOGRAPHIC]
This infographic from LinkedIn is based on data from the “Content Marketing: Unlocking Sales & Marketing Performance” report that highlights the misalignments between marketing and sales teams in organizations.
Read More2018 Content Marketing Statistics [INFOGRAPHIC]
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Read MoreVideo Gamers' Share Of The US Population, 2013-2018 [CHART]
The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.
Read MoreHow Consumers Find Information About Brands [CHART]
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Read MoreSmart Speaker Ownership Effect On AM/FM Radio Listening [CHART]
Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what’s the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a Smart Speaker, according to the latest annual TechSurvey from Jacobs Media.
Read MoreElements Of A Great Online Shopping Experience [CHART]
Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.
Read MoreTop Marketing Data Challenges [CHART]
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
Read MoreLead Generation From Content Marketing [INFOGRAPHIC]
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreAmazon Marketplace Sales, 2016-2019 [CHART]
Amazon’s marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.
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