derickson, Author at e-Strategy

Global Marketing Budgets, October 2011 – September 2012 [CHART]

Marketing budgets continue to be squeezed around the world.

On average, the African-American population is 14% younger than the American population as a whole.

Since last year, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) has risen 9% from 5.94 to 6.5.

94% of display media buying respondents currently combine contextual and audience targeting.

Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.

Americans viewed 9.5 billion online video ads in August.

Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.

Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.

eMarketer estimates US mobile display ad spending will reach $1.1 billion this year. By 2016, this will jump to $5.9 billion.

40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.