Posts by derickson
Video Ad Spending, 2018-2020 [CHART]
According to eMarketer, US digital video ad spend will grow from $17.9 billion in 2018 to $29.6 billion by 2022.
Read MoreMost Popular Voice Activated Activities [CHART]
Research conducted in the US by PwC in February 2018 found that searching for information, playing music, sending messages and shopping were among the activities conducted by large percentages of voice assistant users.
Read MoreAmazon Sales Growth By Retail Category [CHART]
Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.
Read MoreTop 100 Non-Brand Keywords At Google [INFOGRAPHIC]
This infographic from siegemedia illustrates the top 100 non-brand keywords used at Google for the year prior to June 1, 2018.
Read MoreEmotion In Video Ads [INFOGRAPHIC]
This infographic from LinkedIn highlights statistics that make the case for using emotion in your video ads.
Read MoreMarketing Reports, Surveys & Polls For August, 2018
Marketing reports for August 2018 including Pew research on Parents’ and Teens’ screen time; HubSpot’s State of Inbound report; Abode’s Consumer Email Survey; IBM’s CMO study; Sprout Social’s social media transparency report; and many more reports.
Read MoreHow Retailers Can Make Retargeting Ads Better [CHART]
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.
Read MoreParents' & Teens' Screen Time [CHART]
Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones.
Read MoreEmail Open & CTRs By Hour [CHART]
Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
Read MoreAdobe Consumer Email Survey
Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
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