derickson, Author at e-Strategy

Political Text Messaging [TABLE]

19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election.

Mobile Campaign News By Political Affiliation [TABLE]

Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.

Mobile Phone Ownership & Use By Political Party Affiliation [TABLE]

Liberal voters are more likely than conservatives to own a smart phone or to use text messaging.

B2B Storytelling

81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.

Best Sources For Marketing & Advertising, October 2012 [CHART]

Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).

Top Definitions Of Big Data, October 2012 [CHART]

Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.

Social Engagement & Transaction Volume, October 2012 [CHART]

Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.

Top Mobile Holiday Shopping Activities, October 2012 [CHART]

4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.

Email Opens By Hour After Delivery, Q1 2012 [CHART]

Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.

Evolution Of The Smartphone [INFOGRAPHIC]

This infographic takes a stroll through the history of the smart phone.