Posts by derickson
What Marketers Post On Social Media vs What Consumers Want [CHART]
Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social. But are marketers in alignment with consumers’ preferences when it comes to post types?
Read MoreTriggered Email Conversion Rates [CHART]
Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.
Read MoreInfluence Of Online Platforms Over User Behavior [CHART]
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
Read MoreSmall Business Video Marketing [INFOGRAPHIC]
This infographic from Score illustrates the benefits and value of video marketing for small businesses.
Read MoreSocial Media Checklist [INFOGRAPHIC]
This infographic from SEMRush illustrates daily, weekly, monthly and quarterly to-dos for social media marketers.
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Read MoreImportance Of Mobile Apps By Generation [CHART]
In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Read MoreAugmented Reality Shopping [CHART]
Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
Read MoreMarketers' Top Strategic Risks [CHART]
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
Read MoreTrust In Retailer Data Security [CHART]
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
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