derickson, Author at e-Strategy

Beyond Social Media: POTUS Rocks Twitter [PODCAST]

This week’s highlights include President Obmaa’s use of social media during the fiscal cliff debate; $500 an ounce caviar in a vending machine; a lame game from TomTom & have sponsored posts screwed the pooch?

Most-Shared Social Video Brands Of 2012 [INFOGRAPHIC]

This infographic by Unruly lists the brands with the most social videos of 2012.

Traditional TV Viewing By Generation, Q1 2011 – Q2 2012 [TABLE]

Young people are indeed watching less TV, but it’s not a seismic shift, yet.

Beyond Social Media: Old Spice Saves The World [PODCAST]

This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.

Customer Acquisition Tactics Of SMBs, November 2012 [CHART]

Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).

Top Operational Challenges To Multichannel Retailers, November 2012 [CHART]

Asked to name their top 3 operational challenges, 59% of retailers pointed to coordination with other channels to create a seamless brand experience.

Rich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]

Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.

Rich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]

For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.

Most Valuable Big Data Sets For Consumer Goods/Retail Industry, February 2012 [CHART]

Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.

How Companies Should Use Big Data & Analytics, April 2012 [CHART]

With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.