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Posts by derickson

American Search Advertising Click Behavior by Region & Age, January 2013 [CHART]

Screenshot: GTM utm_source Variable Configuration

22% of online Americans say that they click on search engine ads.

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Percentage Of Web Traffic From Mobile Devices, Q4 2011-Q4 2012 [CHART]

The percentage of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012.

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Global Ad Spending Growth By Medium, 2012 vs 2013 [CHART]

Global advertising spending will grow by 4% this year.

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Sponsorship Spending, 2009-2013 [CHART]

Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.

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Preferred Social Logins, Q4 2012 [CHART]

Facebook was once again the leading option in Q4 2012 for social logins.

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Time Spent On Mobile By Activity, January 2013 [CHART]

Tiny Food Video Trend

The top activity, texting, occupies 14.1% of consumers’ mobile time.

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Social Support Best Practices [VIDEO]

This webinar explains the Twitter and Facebook channels of support, empowering users of Zendesk to connect with customers directly through these social media channels.

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Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]

Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.

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Facebook Ad Spending By Mobile Devices, January 2013 [CHART]

Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.

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B2B Sales Presentation Tools, January 2013 [CHART]

While visual content is proving its worth in e-commerce & Facebook posts, visual components are often lacking in B2B sales conversations.

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