Posts by derickson
Viewers' Default Source Of TV Content [CHART]
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Read MoreWhy Companies Use Events [TABLE]
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
Read MoreMarketing Data & Creativity Integrators [CHART]
Creativity and data analysis are often viewed as separate efforts. But senior marketers who unite data and creativity – dubbed “integrators” – enjoy above-average revenue growth rates.
Read MoreLive Video Streaming Ad Views [CHART]
Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from 31% the previous quarter and 24% in the year-earlier period.
Read MoreEmail Marketing Statistics for 2019 [INFOGRAPHIC]
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
Read MoreHoliday Social Media Marketing Trends [INFOGRAPHIC]
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
Read MoreSmart Speaker Users By Brand, 2018-2020 [CHART]
While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.
Read MoreSocial Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Read MorePreferred Shopping Method Among Online Buyers [CHART]
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.
Read MoreHow Advertisers Are Using Artificial Intelligence [CHART]
There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology.
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