Posts by derickson
Search Advertising Revenue For Top Four Search Engines, 2010-2014 [CHART]
Advertising revenue—particularly search advertising—remains Google’s bread and butter.
Read MoreTop 10 Travel-Related Mobile Websites, June 2012 [TABLE]
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Read MoreTop 10 Travel Websites, December 2012 [CHART]
Top 10 travel websites among US Internet users, ranked by market share of visits.
Read MorePerceptions Of Social Media Ad Effectiveness, January 2013 [CHART]
64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.
Read MoreFrequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]
eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreOnline Advertising Revenue Targets, January 2013 [CHART]
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.
Read MoreAverage Cost Of Super Bowl Ads, 2008-2012 [CHART]
The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year.
Read MoreRetail Sales Growth, 2003-2013 [CHART]
Retail industry sales (excluding automobiles, gas stations, and restaurants) will rise by 3.4% this year.
Read MoreBenefits Of Online vs. Offline Advertising, January 2013 [CHART]
23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.
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