Posts by derickson
Social Media Advertising Objectives, January 2013 [CHART]
45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.
Read MoreYouTube Eyetracking [HEATMAP]
This EyeTrackShop heatmap illustrates where people focus their attention on YouTube pages.
Read MoreFacebook’s Mobile Users, Q4 2010 – Q4 2012 [CHART]
Mobile’s share of ad revenues jumped from 14% in Q3 to 23% in Q4, slightly above at least one prior estimate.
Read MoreTop Ten Telecasts Of 2012 [TABLE]
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Read MoreFlickr Eyetracking Attention Order [HEATMAP]
This EyeTrackShop heatmap illustrates the order in which people focus their attention on Flickr profile pages.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreImportance Of In-Car Data Access By Age, June 2012 [CHART]
There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.
Read MoreDriving & Smart Phone Use, June 2012 [CHART]
Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.
Read MoreFlickr Eyetracking [HEATMAP]
This EyeTrackShop heatmap illustrates where people focus their attention to Flickr profile pages.
Read MoreWhere Smart Phone Owners Access The Internet, Q3 2012 [CHART]
A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.
Read More