derickson, Author at e-Strategy

Top Benefits Of AI To Businesses [CHART]

While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

What Marketers Think Blockchain Will Solve [CHART]

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Instagram Stories Case Studies [INFOGRAPHIC]

This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.

Social Media Marketing Tools [INFOGRAPHIC]

This infographic from PostPlanner illustrates 21 social media marketing tools to help social media managers be more effective and efficient.

Valued Instagram Content [TABLE]

Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.

Sharing Economy vs Traditional Services [CHART]

Some 83% of US adults report being familiar with at least one sharing economy service used for traveling, such as AirbnB, Lyft, or HomeAway, according to a report from Ipsos and Allianz Global Assistance.

Audio Sources For Smart Speaker Owners [CHART]

Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs.

Consumer Electronics Household Penetration Rates [CHART]

For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association.

Google Power Searches [INFOGRAPHIC]

This infographic from NetCredit illustrates 38 Google power search hacks to find what you’re looking for.

Marketing Reports, Surveys & Polls For November, 2018

Marketing reports for November 2018 including Adobe Analytics’ Holiday 2018 report; Interactive Advertising Bureau’s 2018 first half results; Content Marketing Association’s Audio Trends Report; Pew Research surveys Attitudes Toward Computer Algorithms; SurveyMonkey’s Brand Trust Survey; Orbit Media’s 2018 Survey of 1000+ Bloggers; Content Marketing Association’s Key Media Trends For 2019; ReturnPath’s Global Email Deliverability Benchmarks; 8 Top Findings in Gartner CMO Spend Survey 2018-2019; BrightLocal’s Google Reviews Study; Moz’ 2018 Local Search Ranking Factors Survey; Buffer’s Analysis of 15,000 Instagram Stories; and 133 more reports.