Posts by derickson
Facebook Growth, 2017-2018 [CHART]
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
Read MoreInstagram Growth, 2017-2018 [CHART]
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Read MoreSmart Speaker Queries Answered Correctly By Category [CHART]
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
Read MoreNames Of Generations [INFOGRAPHIC]
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
Read MoreColor Psychology & Conversions [INFOGRAPHIC]
This infographic from Design Advisor illustrates how color choice in online design can effect website conversions.
Read MoreNative Advertising Share Of Budgets [CHART]
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
Read MoreVideo Ad Completion Rates By Device [CHART]
In its Q2 2018 video benchmarks report, Extreme Reach reveals that 38% share of impressions during the quarter were served to connected TV devices, surpassing smartphones (30%) for the first time.
Read MoreHow To Propose A New Emoji
Kolin Pope of the Washington Post uses claymation to illustrate the process of successfully proposing a new emoji, in this case the “person meditating” emoji.
Read MoreCompanies People Trust Least With Personal Information [CHART]
Out of the major tech companies, people trust Facebook the least with their personal information.
Read MoreHow To Create Your Custom LinkedIn Profile URL
This is the first in a series of Pro Tip Tuesday videos I am sharing. This one has to do with something that unfortunately all too common: Not customizing your LinkedIn profile URL.
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