Posts by derickson
Brands' Annoying Emails [CHART]
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreDefinition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Read MoreFacebook Watch Market Penetration [CHART]
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Read MoreMarketing Reports, Surveys & Polls For December, 2018
Marketing reports for December 2018 including the 2018 AI Index; Sprinklr Social Trends Survey; Pinterest 100; Reddit 2018 Year In Review; Pew Research’s news consumption preferences; 2018’s most downloaded iOS apps; Trust in Google’s Featured Snippets; Google’s role in filter bubbles; Moz’s 7 search ranking factors; Gallup’s perceptions of honest & ethical professions; Loup Venture’s Annual Smart Speaker IQ test; How Millennials Shop; onalytica’s Brand Influencer Partnerships; Pew Research’s Artificial Intelligence & Future of Humans; Innovell’s Major Trends in Paid Search; and 116 more reports.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Read MoreFacebook Ad Placements [INFOGRAPHIC]
This infographic from Spiralytics illustrates the various Facebook advertisement placement options from the basics, to Instagram, to the Facebook Audience Network, to Instant Articles and Messenger.
Read MoreMobile Voice Search [INFOGRAPHIC]
This infographic from SERanking illustrates how people use voice search while on the go.
Read MorePinterest Growth, 2017-2018 [CHART]
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
Read MoreTwitter Growth, 2017-2018 [CHART]
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
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