Posts by derickson
Spotify Users, 2017-2019 [CHART]
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as…
Read MoreUS Smart TV Ownership [CHART]
The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.
Read MoreSeniors Using Smart Speakers [CHART]
Unsurprisingly, seniors are the least likely adults to use any voice technology.
Read MoreValentine's Day Flowers [INFOGRAPHIC]
This infographic from Ranch View Floral illustrates consumer spending behavior on flowers for Valentine’s Day.
Read MoreGeneration Z Is Stupid
Why are they called Generation Z, anyway? And who gets to name them? How do they get named? There is a more appropriate name for them.
Read MoreSuccessful Branding Elements [INFOGRAPHIC]
This infographic from FreeLogoServices illustrates 23 elements that contribute to branding success.
Read MoreSmart Speaker Owner Demographics [CHART]
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
Read MoreTeens' Favorite Ways To Communicate With Friends, 2012-2018 [CHART]
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Read MoreTop Content Distribution Channels [CHART]
Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Read MoreTeens' Favorite Brands [CHART]
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about.
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