Posts by derickson
Native vs. Banner Ads, May 2013 [CHART]
A study pitting native ads against banner ads has found the former attracting more attention and generating more lift.
Read MoreRadio Listeners' Social Media Use, May 2013 [CHART]
83% of radio listeners in the US have a profile on a social networking site.
Read MoreMobile Devices & Local Content, May 2013 [TABLE]
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
Read MoreLargest & Fastest-Growing Hispanic DMAs, 2000-2013 [TABLE]
Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.
Read MoreAffluents' Source Of Financial Information On Social Media, May 2013 [CHART]
87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.
Read MoreSmart Phone Penetration, October 2011 – March 2013 [CHART]
During the 3-month period ending in March, smart phone penetration reached 58% of the mobile market, up a percentage point from the prior month and almost 30% year-over-year.
Read MoreGoogle+ Users By Country, Q2 2012 [TABLE]
More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.
Read MoreMost Useful Social Media Sites For Travel Planning, January 2013 [TABLE]
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
Read MoreSocial Media Sites Used For Travel Research, January 2013 [CHART]
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
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