Posts by derickson
Social Media Sites Teens Use, 2011 & 2012 [TABLE]
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.
Read MoreFrequency Of Teen Social Media Use [CHART]
Among teen girls who are social media users, 48% say they visit social networking sites several times per day, compared with 36% of teen boys.
Read MoreDemographics Of Teens Who Use Social Networking Sites Or Twitter [TABLE]
82% of online teens say they are either users of social networking sites like Facebook or users of Twitter.
Read MoreChanges In Adult & Teen Social Networking vs Twitter Use, 2006-2012 [CHART]
Teenagers’ use of Twitter now outpaces that of adults; just 16% of online adults are Twitter users, up slightly from the 12% who were using Twitter in 2011.
Read MoreTypes Of Information Teens Share On Social Media Profiles, 2006 vs 2012 [CHART]
91% of teens post a photo of themselves on their social media profiles, up from 79% in 2006.
Read MorePreferred Video Advertising Audience Measurement Metrics, 2012 & 2013 [TABLE]
This year, 36% of ad executives indicated that their clients placed the highest value on gross rating points (GRP) or target rating points (TRP) to measure the size of their audience.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreEffectiveness Of Video Ads By Tactic, March 2013 [CHART]
The vast majority of agency executives (75%) said online video ads were equally or more effective than traditional TV.
Read MoreBrand Response Rates On Twitter, Q2 2012-Q1 2013 [CHART]
The average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months.
Read MoreGlobal Online Sharing Tendencies By Country, May 2013 [CHART]
Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.
Read More