Posts by derickson
B2B Lead Generation Challenges [CHART]
Almost 6 in 10 respondents said this is a challenge for them in generating new leads, on par with last year’s results, when it was also their top lead generation challenge.
Read MoreGeneration X Purchase Influencers [CHART]
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
Read MoreStored Retail Email [CHART]
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.
Read MoreVideo View Growth On Facebook & YouTube [CHART]
YouTube and Facebook – the two most popular social media sites in the US – are commonly seen as more consumer-oriented than other, more business-oriented sites such as LinkedIn.
Read MoreHardwired For Story
In this fascinating TED Talk, neuroscientist Uri Hasson explains his research that illustrates how that the same areas of the brain are activated in both the speaker and the listeners when telling or hearing a story.
Read MoreSocial Media Marketing Checklist [INFOGRAPHIC]
This infographic from SEMRush illustrates a social media marketer’s tasks by day, week, month, and quarter.
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreWearable Users By Age [CHART]
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Read MoreGrowth Of Instagram Marketing, 2017-2018 [CHART]
In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
Read MoreGrowth Of Snapchat Marketing, 2017-2018 [CHART]
In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
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