derickson, Author at e-Strategy

Multitainment In The UK, August 2013 [CHART]

Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.

Media Spend Channel Efficiency, Q2 2013 [CHART]

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.

Market Intelligence Investment ROI, August 2013 [CHART]

While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively).

Why People Use Branded Mobile Apps, February 2013 [CHART]

43% said they used branded mobile apps to keep informed about the brand, product, store or company.

Effect Of Branded Mobile Apps, February 2013 [CHART]

More than half of mobile device users worldwide said they regularly used brand, product or store apps.

Data-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]

91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.

Characteristics Of Socially Devoted Companies, August 2013 [TABLE]

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.

The Risks Of Facebook's New Video Ads [VIDEO]

Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.

Smart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]

34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.

Commercial Email Inbox Placement Rates, H1 2013 [CHART]

14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.