Posts by derickson
US Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
Read MoreAmericans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]
The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Read MoreUS Online Buyers Who Notice Retargeted Ads, April 2013 [CHART]
Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.
Read MoreNumber Of Sites Used To Research Online Purchases, April 2013 [CHART]
While 34% said they only visited one site to research their last purchase, half had gone to two or more sites, which also means they took their time before buying.
Read MoreMarketers’ Main Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreSmart Phone Share Of Mobile Subscribers, October 2011 – June 2013 [CHART]
Smart phone penetration stands at about 60% of the US mobile market.
Read MoreFortune 500 CEOs' Social Media Presence, May 2012 vs. May 2013 [CHART]
Only 32% of the CEOs have a presence on at least one of the major social networks .
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreTwitter Users By Demographic, May 2013 [TABLE]
Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older.
Read More