Posts by derickson
Marketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
Read MoreReasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreTop Reasons Consumers Mark Legit Emails As Spam, September 2013 [CHART]
Consumers are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).
Read MoreBrand Names & Quality Perceptions, September 2013 [CHART]
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.
Read MoreMobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]
In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreAges Of Mobilesat Children, August 2013 [CHART]
Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.
Read MoreFacebook Exchange Advertising Effectiveness, January & September 2013 [CHART]
The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.
Read MoreMobile Facebook Ad ROI vs. Desktop Facebook Ad ROI, September 2013 [CHART]
35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.
Read MoreNetflix's Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]
Netflix’s Twitter App Spoiler Foiler blacks out any tweets in your feed that might spoil Breaking Bad episodes.
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