Posts by derickson
Ad Relevance By Channel [CHART]
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreNetflix Content Spending, 2016-2020 [CHART]
Netflix continues to invest in producing original shows. In April, the company announced it was offering $2 billion in debt to fund content spending and other expenses.
Read MoreMultitainment Behavior [CHART]
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Read MoreDirect Response Copy That Converts [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the factors that contribute to copywriting that converts.
Read MoreDigital Marketing Tools [INFOGRAPHIC]
This infographic from Crello illustrates 100 digital marketing tools for creating, optimizing, managing, measuring and analyzing content.
Read MoreEmail Opens By Hour [CHART]
There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email opens by hour post-send.
Read MoreAutoresponder Emails Per Cycle [CHART]
Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open (96%) and click (39%) rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates.
Read MoreBrands With Best Impression Among Women [CHART]
A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.
Read MoreSocial Channels Used By Generation V & Millennials, 2017-2019 [CHART]
The latest Infinite Dial report from Edison Research and Triton Digital reveals that 61% of respondents ages 12 and older report using Facebook, down from a peak of 67% in 2017. But while Facebook usage is on the decline, Instagram is rising.
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