Posts by derickson
Tide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
Read MoreShopping Cart Abandonment Email Adoption, 2011-2013 [CHART]
Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year.
Read MoreHow Consumers Are Reacting To Financial Strain, October 2013 [CHART]
55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
Read MoreNew-Vehicle Sales Among American Hispanics, H1 2013 [TABLE]
While overall sales to ethnic groups across the board have risen strongly since the 2008 financial downturn, US Hispanics have led the way.
Read MoreUS Tablet Coupon Users, 2012-2015 [CHART]
The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.
Read MoreUS Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]
More than 28% of people who own a mobile device redeemed a coupon this year.
Read MoreUS Adult Online Coupon Users, 2012-2015 [CHART]
More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.
Read MoreAmericans Sick Of Social Media Marketing By Demographic, October 2013 [CHART]
47.1% of Americans who had been active on any type of social network in the previous 6 months indicated some level of agreement that too many companies are on social media.
Read MoreMartha Stewart's Blogger Relations Blunder, Tide's Scary Vines & Twitter's Social Remote Control Button – Beyond Social Media Show [VIDEO]
Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; Tide scares with Vines; Twitter’s social TV remote control button & much more!
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