derickson, Author at e-Strategy

Sentiment Of US Marketers, October 2013 [CHART]

Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today.

Primary Search Retargeting Goals, October 2013 [CHART]

A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.

Sales Representatives' Frustrations With Sales Materials, October 2013 [TABLE]

7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process.

Building Social Capital Through Social Media & Touch Football [VIDEO]

Presentation about building social capital via social media to organize football games & bring a diverse group of people together to have fun & break barriers.

InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

David Erickson discusses the InfoScout app that gives consumer product brands insight into consumer demographics through an app that tracks consumer purchases and demographics.

Percent Of Holiday Shopping Budget Devoted To Online Purchases, September 2013 [CHART]

Thirty-eight percent of respondents said they would spend at least half of their budgets online.

Where American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]

Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.

Change In The Amount Of B2B Content Creation During Past Year [CHART]

Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year.

Effectiveness Of Social Media Sites Among B2B Users [CHART]

LinkedIn is the only platform that the majority of B2B marketers consider to be effective.

Social Sites Used By B2B Marketers To Distribute Content [CHART]

B2B marketers now use an average of six social media platforms to distribute content, versus five last year.