Posts by derickson
Top Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreIn-House Marketers' Satisfaction With Conversion Rates, November 2013 [CHART]
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.
Read MoreDunkin' Donuts Monday Night Football Vine Ads [VIDEO]
Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.
Read MoreEntertainment Advertisers' Mobile Goals, Q2 2013 [CHART]
A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Read MoreHow Facebook Users Interact With News Posts, September 2013 [TABLE]
Only about one-third of Facebook users turned to the site for breaking news.
Read MoreReasons Americans Use Facebook, September 2013 [CHART]
Nearly 80% of Facebook users interact with news stories while performing other actions.
Read MoreHow Americans Consume News, September 2013 [CHART]
And half of American Facebook users get their news there.
Read MoreMobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]
Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.
Read MoreMobile App Marketing Goals, May 2013 [CHART]
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
Read MoreTypes Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
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