Posts by derickson
What People Think Is Advertising [CHART]
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.
Read MoreOnline Shoppers' First Destination [CHART]
Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned).
Read MoreSocial Media Demographics By Channel [TABLE]
Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.
Read MoreCauses Of Distrust In The Tech Industry [CHART]
Events in the past couple of years have shown how easy it is for a company to lose its reputation and trust with consumers. The tech industry is far from immune.
Read MoreMarketing Reports, Surveys & Polls For June, 2019
Marketing reports for June 2019 including YouGov’s survey about snooping on significant others’ phone; searchmetrics’ search diversity report; Litmus’ State of Email Engagement; Pew Research’s State of the News Media; SEMRush’s Voice Search Factors report; logo design analysis; and 303 other surveys, polls and reports.
Read MoreAmazon Search Depth [CHART]
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.
Read MoreBrand Preferences Of Millennials vs Gen V [INFOGRAPHIC]
This infographic from Deep Focus illustrates compares the brand preferences of Millennials to those of Generation V.
Read MoreEvent Planning [INFOGRAPHIC]
This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.
Read MoreAverage Household Streaming Video Subscriptions, 2015-2018 [CHART]
Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, more options doesn’t mean consumers will drastically increase the number of services they’re willing to pay for.
Read MoreEmpathy Maps For UX & Marketing Personas
In this video you’ll walk through a 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.
Read More