Posts by derickson
Marketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]
60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.
Read MoreHispanics & Online Coupons, December 2013 [CHART]
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.
Read MoreTop Mobile Devices, Q3 2013 [TABLE]
Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone.
Read MorePrivacy Concerns Over Wearable Computers, September 2013 [CHART]
On average, around one-third of internet users in select countries were worried that wearable devices would invade people’s privacy.
Read MoreGlobal Wearable Computer Sales, 2011, 2012 & 2017 [CHART]
Wearable smart device sales worldwide will hit 64.0 million units by 2017, according to research from Berg Insight.
Read MoreUS Retail mCommerce Sales, 2011-2017 [CHART]
By 2017, mobile will account for 26.0% of US retail eCommerce sales (which exclude travel and event tickets), up from 19.0% in 2014.
Read MoreMost Popular Social Messaging Apps, December 2013 [CHART]
Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing.
Read MoreInsurance Company Exploits Paul Walker's Death On Twitter [VIDEO]
The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.
Read MoreSales & Marketing Data Cleanliness, December 2013 [CHART]
Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).
Read MoreImportance Of Price To B2B Industrial Buyers, December 2013 [CHART]
Roughly 6 in 10 B2B buyers from industrial sectors indicate that at least 60% of their purchase decisions are dominated by the immediate purchase price of the equipment.
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