derickson, Author at e-Strategy

YouTube Net US Video Ad Revenues, 2011-2015 [CHART]

YouTube’s revenues from video ad formats will hit $1.22 billion next year, claiming a 21.1% share of all US video ad revenues.

Global YouTube Net Ad Revenues, 2011-2013 [CHART]

After paying back advertising partners and video content creators, eMarketer still expects the company to net $1.96 billion in ad revenues worldwide this year, up 65.5% over 2012.

Global YouTube Gross Ad Revenues, 2011-2013 [CHART]

YouTube will bring in about $5.60 billion in gross ad revenues this year.

Global Social Media Ad Spending By Region, 2012-2015 [TABLE]

Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.

Share Of Average Time Spent Per Day On Select Online Activities, 2010-2013 [TABLE]

Fragmented multiscreen media consumption has left marketers struggling to keep up or get a word in edgewise.

Social TV Behavior, Q1-Q3 2013 [CHART]

During Q3, 15.4% of adult respondents in the US and Canada claimed to post about what they’re watching, up from 12.8% in Q2 and 11.5% in Q1.

Satisfaction Loyalty Program Features, December 2013 [CHART]

Fewer than half of the respondents in Brazil, India, Turkey and Singapore voiced their satisfaction with loyalty program benefits.

Long-Form Video Ad Loads & Completion Rates, Q3 2012 – Q3 2013 [CHART]

During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year.

Mobile Shopping & Mobile Offers, December 2013 [TABLE]

61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months.

US Outdoor Advertising Revenue Growth, Q2 2011 – Q3 2013 [CHART]

Outdoor ad revenues grew by 3.5% year-over-year during Q3, marking the 14th consecutive quarter of growth.