Posts by derickson
Top 10 Smart Phone Apps Of 2013 [CHART]
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
Read MoreEmail Volume Growth Trends, Q2 2012-Q3 2013 [CHART]
Experian Marketing Services details a 12.7% year-over-year increase in brands’ email volume during Q3.
Read MoreB2B Buyer Qualification Rates By Time-To-First-Call, December 2013 [CHART]
A phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.
Read MoreAmazon Customers' Shopping Frequency By Household Income, December 2013 [CHART]
Amazon customers’ average household income is roughly $89,000, compared to the $71,000 average for the US as a whole.
Read MoreChange In Ad Spend By Medium, Q3 2013 [CHART]
Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.
Read MoreUS Holiday Average Retail Transaction Value, 2013 [TABLE]
Adobe reported that online retail holiday sales were up 18% on Thanksgiving, a whopping 39% on Black Friday and 16% on Cyber Monday.
Read MoreUS Holiday Retail eCommerce By Shopping Period, 2013 vs 2012 [TABLE]
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Read MoreHispanic Share Of Nationwide Discretionary Spending Estimates, Summer 2011-Summer 2013 [CHART]
Total discretionary spending estimates for Hispanic households has grown during each quarter.
Read MoreHispanic & Nationwide Discretionary Spending Estimates, Summer 2011-Summer 2013 [CHART]
Nationwide discretionary spending was estimated to total $1.77 trillion in the Summer of this year.
Read MoreChanges In Twitter Ad ROI, December 2013 [CHART]
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.
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