derickson, Author at e-Strategy

Where Home Improvers Get Inspiration, 2012 & 2013 [TABLE]

Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.

American Home Improvement Sales, 2013-2018 [CHART]

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly.

B2B Mobile Marketing, 2012 & 2013 [CHART]

Just 38.6% of marketers said they currently used mobile in their strategies.

Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

Richard Sherman Is Not A Thug…He's A Marketer

Was Richard Sherman’s rant against Michael Crabtree a result of heat of the moment passion or a deliberate attempt to provoke controversy for Beats by Dre?

The Neurology Of Winning [INFOGRAPHIC]

This infographic from AWP illustrates the neurological characteristics of winning personalities.

Consumer Responses To Irrelevant Marketing, January 2014 [CHART]

Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%).

Global Online Sales Growth & The Decline Of Showrooming, January 2014 [CHART]

While the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate.

Evolution Of The Marketing Department [INFOGRAPHIC]

This infographic by Adecco illustrates the changing nature of the marketing department.

State Of Mobile Customer Support, January 2014 [CHART]

Two-thirds of customer experience professionals responding to the survey said they already have (33%) or are planning to develop (35%) mobile into an active support channel this year.