Posts by derickson
Marketing Reports, Surveys & Polls For July, 2019
Marketing reports for July 2019 including Netbase’s State of Social report; Comscore’s State of Retail; Pew’s State of the News Media; most-loved sports media personalities; ad spending data; and 361 other surveys, polls and reports.
Read MoreWeekly Commercial Message Consumption Frequency [CHART]
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.
Read MoreDigital Nevers [CHART]
The proportion of US adults who do not use the internet continues its slow decline, per data from the Pew Research Center, as the percentage of the US adult population who do not use the internet has more than halved in fewer than 10 years.
Read MoreMarketers' Content Development Tools [CHART]
More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.
Read MoreTwitter Power Users [CHART]
Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center.
Read MoreViral Content Strategies [INFOGRAPHIC]
This infographic from Venngage illustrates five strategies for creating content that can go viral and remain evergreen.
Read MoreSocial Media Channel Comparisons [INFOGRAPHIC]
This infographic from Angie Gensler compares Facebook, YouTube, Instagram, LinkedIn, Twitter and Pinterest for the purpose choosing the channel that best fits your business needs.
Read MoreUS Dating App Users, 2016-2020 [CHART]
Due to slowed growth among the most popular dating apps, app-switching (as opposed to new downloads) and a potential rise in successful relationships, eMarketer has lowered its dating app forecast figures for 2019.
Read MoreWeekly Podcast Listening Frequency [CHART]
While podcast listeners may still be in the minority (76.4 million people in the US will listen to podcasts this year, or one-quarter of the population), surveys have found that among weekly listeners, most are listening to several podcasts a week.
Read MoreUS Podcast Revenues, 2015-2021 [CHART]
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
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