derickson, Author at e-Strategy

Reasons People Post Negative Reviews, January 2014 [CHART]

Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.

Types Of Online Reviews, January 2014 [CHART]

79% of online Americans checked online reviews at least some of the time before making a purchase.

New Product First Adopters By Demographic, January 2014 [TABLE]

Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.

Frequency With Which People Share Information About New Products On Social Media [TABLE]

The majority of posts on social networks about new products and services came from women, especially those 44 and younger.

Likelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]

68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Working Moms' Traditional Media & Lifestyle Habits, February 2014 [TABLE]

Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.

Facebook Brand Page Reach By Age, 2013 [CHART]

Reach among 18-24-year-olds ended the year about 39% higher than it started.

Disconnect In National Brands Local Marketing Priorities, February 2014 [CHART]

More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).

Online TV Show Sources Used By Primetime TV Viewers, January 2014 [CHART]

3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.

SEO Integration With Online Marketing Disciplines, February 2014 [CHART]

45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.