Posts by derickson
Search Engine Optimization vs Search Advertising [INFOGRAPHIC]
This infographic from SpyFu illustrates seven reasons to use search engine optimization and seven reasons to use search engine advertising.
Read MoreSocial Media Conversation Starters [INFOGRAPHIC]
This infographic from Red Web Design illustrates 14 social media conversation starters, including humor, asking for feedback, and sharing inspiring quotations.
Read MoreInterest In Voice Commerce By Demographics [CHART]
Despite all the hype around smart speakers, most consumers are more interested in shopping with retail technology that offers a visual aid, as opposed to completing purchases entirely with voice.
Read MoreeSports Viewers, 2018-2023 [CHART]
eSports viewership has grown from 25.7 million viewers in 2018 to 30.3 million in 2019 to a projected 46.2 million in 2023, accounting for 15.5% of internet users at that time.
Read MoreOnline Shoppers Top CX Considerations [CHART]
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…
Read MoreWhy Gen V Buys Online, Picks Up In-Store [CHART]
According to mailbox tech company Package Concierge, more than half (58%) of internet users ages 18 to 25 had ever used buy online, pick up in-store (BOPUS). And among that group, nearly two-thirds said they had used BOPUS within the past month.
Read MoreMost Annoying Online Ads [CHART]
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from raw shorts illustrates 12 video marketing statistics that demonstrate the effectiveness of the medium.
Read MoreTop B2B Marketing Metrics [CHART]
Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.
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