derickson, Author at e-Strategy

UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]

Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.

Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.

UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.

Primary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]

Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.

Frequency Of Mobile Health & Fitness App Use, March 2014 [CHART]

70% of respondents accessed or planned to access health or fitness apps at least daily.

Change In SEO Effectiveness According To Marketers, April 2014 [CHART]

Nearly half of the professionals polled said that SEO marketing had become at least somewhat more effective during the prior year.

Most Effective vs Difficult SEO Tactics, April 2014 [TABLE]

Quality content creation was the most effective SEO tactic, cited by 57% of marketers.

Marketers' Use Of Social Media vs Normal People [INFOGRAPHIC]

This infographic from SFheat illustrates survey results showing how marketers use social media versus normal people.

Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.

US Local Media Revenue Forecast, 2013 & 2018 [CHART]

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.