derickson, Author at e-Strategy

Social Networks Used By UK B2B Marketers, March 2014 [CHART]

More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.

Degree To Which UK B2B Marketers Can Demonstrate Social Media ROI, March 2014 [CHART]

Demonstrating social media ROI was a majority activity among UK B2B marketers.

B2B Technology Buying Decisions, May 2014 [TABLE]

There are typically 7 executives involved in technology buying decisions in the US.

Online Commerce Video Ratings, Q1 2014 [CHART]

Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating.

Older Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]

Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).

Mother's Day Spending, 2007-2014 [CHART]

The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year.

Primary Social Tool Used To Share Blog Content, April 2014 [CHART]

When blog readers do share via social, they’re likely doing so on Facebook.

Share Of Weekly US Blog Posts vs Social Shares By Day Of The Week, April 2014 [CHART]

Bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

Mobile Capabilities Offered To Hotel Guests, March 2014 [CHART]

Website-related mobile activities were the most popular mobile capabilities offered to guests by accommodation owners worldwide, with 45% allowing guests to book rooms on their sites on a mobile device and 38% reporting having mobile-friendly versions.

Top Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]

US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.